We are community resource educators who use creative and thoughtful communication methods and technology to help our healthcare partners grow in a meaningful way.
The landscape of healthcare marketing underwent a significant transformation with the rise in patient choice and autonomy. This shift led numerous healthcare facilities to adopt new strategies, utilizing multiple platforms to promote their services combining creative conscious communication efforts and impact-driven community development projects. The demand for fresh and innovative approaches in healthcare marketing is greater than ever before. We are leading these advancements - constantly seeking better ways to provide high-quality outreach initiatives.
Brands We Have Worked With
What we do
DIGITAL STRATEGY & INTELLIGENT MARKETING EXECUTION
We build digital systems that don't chase clicks — they build credibility, authority, and patient trust. From SEO and precision ad campaigns to content ecosystems and analytic dashboards, we drive growth rooted in insight, not guesswork. Every action is intentional. Every channel is aligned. Every dollar works harder, smarter, and with clinical-grade precision.
COMMUNITY-BASED OUTREACH & REFERRAL DEVELOPMENT
Healthcare is local, personal, and relational — so our work is too. We cultivate meaningful partnerships with physicians, senior living communities, hospitals, and service providers, ensuring your mission is known, felt, and trusted in the places decisions are made. We are boots-on-the-ground advocates building referral pipelines through relationships that last, not handshakes that fade.
PUBLIC RELATIONS, THOUGHT LEADERSHIP & STORY CRAFTING
Your story deserves more than a post — it deserves positioning. We transform your mission, voice, and expertise into consistent, influential communications that elevate your brand in the eyes of patients, families, and referral partners. From media features and reputation building to executive visibility and narrative strategy, we shape how the market sees you — with honesty, heart, and authority.
EVENT PLANNING, PARTNERSHIPS & ACTIVATION
We don't "host events" — we create connection environments. From community workshops and appreciation experiences to collaborative luncheons and professional roundtables, we make your organization a presence, not a billboard. Every event becomes a touchpoint for trust, strengthening relationships, sparking referrals, and planting communities of support.
BESPOKE CAMPAIGNS DESIGNED FOR YOUR MARKET & METRICS
No templates. No recycled ideas. Every campaign is purpose-built for your goals, your audience, your region, and your growth stage. We blend strategy, creativity, and market intelligence to produce campaigns that move the needle. Your mission is unique. Your marketing should be too.
MARKETING TRAINING AND COACHING
We empower your team with the knowledge and tools to sustain and scale your marketing efforts. Through strategic workshops, digital marketing fundamentals, and best practices training, we build internal capabilities and transform your staff into confident marketing champions.
What we're talking about
“If the people are right, anywhere works. Where are you celebrating? Show us! 📸 Christmas Holidays”
“This is your invitation to step into the room—curated learning. conscious conversations, connected communities. Join our January 2026 events! ⬇️”
“We build ecosystems. PM us if it feels like a fit. 💙 HighPrecision HealthcareMarketing InnovareHP”
“Team Innovare HP, doing what we do best—together. TGIF! 💙HighPrecision HealthcareMarketing InnovareHP”
“Coffee conversations are wonderful. And so are new experiences. Join us for lavender workshops, impact sessions, and Christmas socials — a unique way to connect care teams and community partners. 💙 Check out these upcoming events and RSVP today! NOTE: Lunch, Learn & Lavender event is fully booked.”
“Kindness creates the kind of connection that no KPI can replicate. 💙 ➡️ Ready for growth that feels human? Let’s talk: (269) 501-4496. HighPrecision HealthcareMarketing InnovareHP”
“New team member alert! 🥳 Meet Tracy Lorenz, Regional Brand & Relationship Manager — Grand Rapids Market. We’re thrilled to welcome Tracy Lorenz to the Innovare HP team — bringing 14+ years of sales, strategic growth, and people-first brand engagement to our Grand Rapids market. Tracy believes something we champion daily: When you connect people with the right solution, you’re not “selling” — you’re solving. And that mindset is exactly what sets her apart. With a proven record that includes bringing an under-performing senior living community all the way to census and delivering high-impact presentations that spark real partnerships, Tracy embodies the blend of strategy, empathy, and execution that drives meaningful growth. Her core values: • Diligence • Compassion & Respect • Dependability In other words — she fits right in. 😊 Join us in giving Tracy a warm welcome as she helps elevate relationships, expand brand visibility, and strengthen connections across the GR market. Interested in exploring collaboration or new business possibilities? Connect with Tracy — tlorenz@innovarehp.com. HighPrecision HealthcareMarketing InnovareHP”
“Gratitude is more than a moment. It’s a movement. This Thanksgiving— Reach out. Check in. Share a meal. Speak kindness louder than the noise of the world. Because community doesn’t just happen… We build it. Together. InnovareHP”
“Look around. Healthcare marketing still tiptoes around discomfort, as if we’re trying not to wake the baby. We dress our ads in muted blue, throw around tired words like “compassionate,” and hide our real stories behind overly protective compliance barriers. It’s not just boring—it’s ineffective. And in this day and age, ineffective is unethical. Honest dialogue isn’t a threat—it’s a catalyst. It’s how things change. It’s how people pay attention. And more importantly, it’s how people heal. Think about it: you can’t treat a wound you won’t expose. The same is true for the industry itself. Want to be seen? Tell the truth louder than anyone else is willing to. HighPrecision HealthcareMarketing InnovareHP”
“A candid look at the heart, grit, and mission behind Innovare HP — Rich Nollen, our CEO’s interview with Brainz Magazine is officially out now. 💙 Check it out: ➡️ https://lnkd.in/g5qrM7W7”
Innovare HP
We are dedicated to enhancing the reach and influence of healthcare brands, touching lives with compassionate and innovative marketing approaches driven by valuable insights.
We aspire to lead a transformative growth in healthcare marketing, empowering brands to inspire positive change and drive meaningful impact.
Meet the champions of our proven outreach strategies
Over the course of our journey, we have forged meaningful partnerships with a diverse range of healthcare and health-related organizations.
Rich Nollen, BSN, RN
Owner/CEO
Roy Gingrich
CFO
Amy Cunningham, MHC, MBA
Regional Brand & Relationship Manager
Tracy Lorenz
Regional Brand & Relationship Manager
Ivor Glorioso
Software Engineer/CIO
Abcdef Cresencio
Software Engineer/IT & Web Systems Manager
Shiela Veran
Strategic Growth Associate
Innovare HP
CLIENT REVIEWS
Taking the lead in implementing brand-specific outreach strategies means advocating for and implementing effective methods to connect with a specific target audience or community, with the ultimate aim of achieving well-defined goals. Whether it's promoting a product or service, advocating for a cause, or cultivating relationships with referral partners, successful outreach plays a pivotal role in these endeavors. Here are some reviews from mission-based organizations that we have helped.
“Our organization's relationship with Innovare HP is rooted in a clear increase in revenue-driven by their innovative strategies, collaborative approach, and most importantly, the high-quality introductions they've facilitated. While we are technically a client of Innovare HP, the experience feels far more relational than transactional. They take the time to truly understand our goals, tailor their approach accordingly, and continually invest in our success. If you're looking for a marketing partner who shows up as part of your team and not just a vendor, Innovare HP is the one.”
Brian Caulfield
CMO
Centerline Billing & Consulting
“What comes to mind when I think of Rich, he is amazing at marketing! All kinds of marketing. I have been in business for over 45 years, and he is the most cost-effective creative marketer I have ever worked with. If you need help building your business to higher profits, call Rich! don't waste your time anywhere else.”
Ken Watts
Owner/Founder
Helping with Mom's Home
“I highly recommend Innovare HP! They made a significant difference in our success!”
Nadine Carlson
Co-owner/Cofounder
Care Provider Solutions
